Loewe unveils redesigned Paris flagship store
Spanish luxury house of Loewe, owned by LVMH, has re-opened is Parisian flagship store on Avenue Montaigne, a concept signed by Peter Marino. The Loewe flagship covers 114 sqm on 2 floors. Fondation, the sculpture by Hervé Wahlen, decorates with golden copper abstract shapes. Another distinctive aesthetic touch a 5 meter high sturdy wall of stones from Tanzania, which covers the whole building’s length, which is enlightened by high mirrors that reflect the collections of bags by Loewe.
The store features among leather goods for men and women, including the capsule collection of bags designed by actress Penelope Cruz and her sister. The award winning actress is also the image of Loewe for Fall Winter 2013.