Loewe opens new store concept in Milan on Via Montenapoleone

Spanish luxury house of Loewe (LVMH) opened earlier this Summer, in Milan, its second ‘Casa Loewe’ –  the new flagship store concept, after the recent opening in Tokyo. The new Loewe store in Milan which is located at 21, Via Montenapoleone within a historical covers 170 sqm. Contemporary artist Ugo La Pietra has been commissioned to create bespoke art works for the store. The inauguration is planned for Milan Fashion Week in September.