LOEWE opens its first flagship in London

Spanish luxury brand LOEWE, owned by French giant LVMH is opening on March 23rd  its first flagship in London, the first store the brand has opened in Europe since 2002. The 136 sqm Loewe store will be situated on chich Mount Street, adjacent to Lanvin, Balenciaga and Marc Jacobs. LOEWE has 139 stores worlwide, of which 20 in Spain. The brand plans to renovate this year, its stores in Barcelona and Beijing. The new Loewe store concepts are signed by Peter Marino, the designer of many Chanel and Prada boutiques worldwide.

Under the creative direction of Stuart Vevers, known for its understated elegant designs and the very luxururious anti ”it bags”, LOEWE is following in the footsteps of Bottega Veneta (Gucci Group), many already considering Loewe ”the Bottega” of LVMH.