Linda Farrow opens second store in London

Linda Farrow has expanded its current store offering in the English capital with a second monobrand boutique in Covent Garden, its third sales point in London.

Occupying a unit at 11, The Piazza, in the Royal Opera House Arcade, the new location will complement the brand’s presence at Mount Street and at Selfridges with increased visibility in the upscale shopping area.

Founded in 1970, the Linda Farrow label has collaborated with designers including Jeremy Scott, Dries van Noten, Phillip Lim, and Erdem, and has famously been worn by stars including Chanel Iman and Rihanna. Since its relaunch under the leadership of Simon Jablon in 2003, it has expanded its international retail footprint to 14 stores in Paris, New York, Los Angeles, Milan and Hong Kong, amongst others

Linda Farrow boutique London at Covent Garden