Lexus expands globally new luxury lifestyle showroom concept
Japanese luxury carmaker LEXUS has announced the expansion of its ’Intersect By Lexus’ luxury retail concept internationally. The first such space is opening this month in Tokyo’s Aoyama district, and the new design-orientated building will include a café, shops, an automotive exhibition space and more.
The new LEXUS retail concept is part of the brand’s ‘Amazing In Motion’ philosophy, taking everything that Lexus stands for as a brand and applying it to a wider sphere. Amazing In Motion kicked off earlier this year with a design event in New York City, where it unveiled plans for a Lexus magazine called Beyond By Lexus, as well as its plans for the Intersect By Lexus stores. Future Lexus showroom openings include: New York City and Dubai. “Intersect By Lexus seeks to be a comfortable and inspiring space for interaction among people and between people and cars,” explained Mark Templin, executive vice president of Lexus International.