Lebanese W Motors to launch ultra luxury 1,6 million dollar car, at Qatar Motor Show

The Beirut-based car company W Motors  has completed the first prototype of its  $3.4 million “ultra-luxury hypercar” and is gearing up to officially launch  sales at the Qatar  Auto Show starting January 29 in Doha.

The “LykanHypersport 2013” is the brainchild of Beirut-born car designer  Ralph Debbas, who is the lead investor, chairman and chief operating officer of  W Motors. Debbas designed ”several concepts” for such luxury car brands  as Land Rover and Aston Martin before starting W Motors in 2006.

The launch of what Debbas has dubbed “the first Arabian supercar” is an  ambition he has nurtured since college. The seven models of the LykanHypersport 2013 will not be made in the Middle  East either, but Debbas said W Motors is moving its production facilities from  Torino, Italy, to Abu Dhabi and Qatar. Though the company will keep offices in  Beirut, he said, they have no plans to manufacture the car in Lebanon anytime  soon.

The LykanHypersport 2013 will be Lebanese in name only, but the car’s design  and the press material about its launch bear many marks of its country of  origin: a penchant for superlatives, a commitment to exclusivity, and flashy  features like LED lights encrusted with 15 carats of diamonds, a gold-stitched  leather interior, a reverse door-opening system. The car also boasts “a  state-of-the-art, 3-D virtual holographic display with tactile interaction,” which Debbas said would “project images in midair,” and has the backing of some  major international luxury car manufacturing brands.

The car accelerates from 0 to 100 kph in 2.8 seconds and reaches a maximum  speed of 390 kph. Debbas declined to specify the wholesale production costs, but  with 100 employees needed to assemble each vehicle, the initial investment “was  no joke.”

Debbas will start taking orders for the LykanHypersport 2013 at the Qatar  auto show and expects to deliver the vehicles in September. W Motors plans to  launch a slightly more understated and less exclusive model of the Lykan at the Dubai Auto Show  in November – it will retail for  $1.6 million.

adapted from Daily Star Lebanon

Lebanese owned W Motors – ultra luxury LykanHypersport car