Latest innovative street pop-up retail concept – ‘the boudoir van’

The creators of ‘Bus de Presse’, young French entrepreneurs Estelle Bembaron et Ingrid Corny launched in Paris a newly innovative retail concept, a luxury ‘Boudoir des Cocottes’, a pink van in motion, fully equipped for make-up and beauty services – including hair styling, nails. On board, the van will carry pop up limited edition fashion and accessories, branded ‘Cocotte surprise’.

The exact itinerary and stop-overs can be traced online