Largest luxury fashion multibrand in Eastern Europe opens in Belgrade
Slovenian retail group SPORTINA has opened this week the largest luxury fashion multibrand in Eastern Europe. The XYZ Fashion store is located within the newly opened USCE MALL in Belgrade, Serbia. The store covers over 1000 sqm and it is a unique concept of brand corners as well as shop in shops. Hugo Boss, D&G, Joop and Polo Ralph Lauren are the shop in shops with separate mens and womens shops. Other brands featured include Armani Collezioni, Iceberg, GF Ferre, Galliano, Versace Jeans Couture, Armani Jeans. Unfortuately, the opening coincides with the economical crisis. Yet, irrespective of the crisis, we find the size of the project disproportionate, being much larger than potential of the market.
Sportina operates a large retail network of luxury multibrands and medium level franchised stores such as Tom Tailor, Bata, Celio, Morgan, Jack Jones, Camper and Diesel. The network includes Slovenia, Serbia, Croatia, Bosnia.