LANVIN to open in Milan and Rome

French luxury fashion brand LANVIN has announced the simultaneous opening of two mono-brand boutiques in Milan and Rome in February 2011. The boutique in Milan will cover 155 sqm and will be located on prestigious Via Della Spiga (no. 25) on the site of the former Borbonese boutique. The boutique in Rome will have 150 sqm and will be situated on Via Babuino. While the boutique in Milan will be directly operated, the one in Rome will be operated under franchising agreement with a local retailer. Both boutiques will be dedicated to women, both fashion and accessories.

January 2011 will also see the opening of a LANVIN flagship store of 550 sqm on Rodeo Drive in Los Angeles and one in Beijing (800 sqm) in the elegant district of Sanlitun.