LANVIN open pop up store in St Tropez

For the second consecutive year, LANVIN opens a pop up store in the port city of Saint Tropez, along the glamorous coast of the French Rivera.  Situated on Avenue Foch, the little boutique of 40 m2 offers fashionistas and shoppers alike a beautiful and alluring selection of pieces of women’s ready to wear and accessories from the summer 2011 collection, swimwear capsule collection, then followed by the Pre-Collection Winter 2012.

Filled with an atmosphere of playfulness and summer fun, the walls of the boutique are infused with the sketches of caricatures drawn by Alber Elbaz.  Furnished with the Lanvin’s signature black metal shelves and iron clothing racks, the space undeniably reflects the Lanvin spirit. 

Resembling the stage of a mini theatre, visitors are greeted at the entrance by two large display windows installed with unique mannequins made of lacquer in green or red. An area to lounge has also been created and furnished with a stylish sofa, which has been enveloped in silk fabric and printed with the Lanvin Logo from the Pre-Collection 2012. 

In a relaxed ambience, the boutique is alive and exudes an atmosphere of festive delight, creating the perfect summer destination for visitors to discover and explore the world of Lanvin.