Lane Crawford opens luxury department store in Chengdu
Located in the new Chengdu International Finance Square, the Lane Crawford store totals 82,000 square feet, the same size as itsHong Kongflagship at ifc mall. The store is set over two floors, with more than 300 international brands across womenswear, ladies’ shoes and accessories, beauty, menswear, men’s shoes and accessories, and home & lifestyle.
The store represents an RMB 300 million investment and follows the opening of Lane Crawford’s Chinaflagship in Shanghai in October 2013. Lane Crawford’s portfolio in mainland China also includes two stores in Beijingand a global online store, fully optimised for theChinamarket with Chinese language editorial, customer service and payment capabilities.
Lane Crawford is unique in Greater China for its “buyers model” executed at the scale of a department store, while other multi-brand retailers operate concession models, essentially renting space to brands. Mr Keith said the unique collection of merchandise for Lane Crawford Chengdu IFS was selected by a buying team of 85 experts who have close relationships with brand partners and designers globally, with 40% of brands exclusive to the market.