Lamborghini, Rolls Royce and Aston Martin unveil new models at 2013 Geneva Motor Show

The 2013 edition of the Geneva Motor Show opened its doors today, with some of the major luxury carmakers unveiling spectacular new models. Lamborghini unveiled the Veneno, a ultra luxury limited edition sports car which is a first in a series of models of which up to 3 cars will be made. The Veneno comes at a price tag of 3 million euros.

Lamborghini Veneno, at 2013 Geneva Motor Show (photo

Rolls Royce unveiled today its bold new, 2 door model, the Wraith. The Wraith will be more expensive than Bentley’s family of Continental models, however, so it will actually carve out a small market segment that is currently not served by anyone, Rolls-Royce’s chief executive Torsten Muller-Otvos told BBC News during a recent exclusive preview event near the carmaker’s Goodwood factory. The Wraith’s V-12 engine makes it the most powerful and fastest (0 to 60 mph in  4.4 seconds) Rolls-Royce ever.

Rolls Royce Wraith at Geneva Motor Show 2013 (photo Magic Car Pics)

Aston Martin has officially presented the new Aston Martin Rapide S model. Essentially a facelifted version of the outgoing Rapide, the S is distinguished by a new front fascia that complies with pedestrian safety regulations. While it won’t appease everyone it includes a new front bumper, a revised hood and an enlarged grille that retracts upon impact.

The interior also receives some minor updates including additional sound deadening material and a darker instrument panel surround. New options include two-tone perforated leather seats, piano black trim and a bespoke design service called “Q by Aston Martin.”

Aston Martin Rapide S at 2013 Geneva Motor Show