LAGOONA Mall in Doha to open without major international luxury brands stand alone mono-brand stores
Developed by Darwish Holding, the Lagoona Mall at the Zig Zag Towers, just of The Pearl is set to open late August. Interior construction works have advanced and most of the space has already been leased. The main anchor of the Mall will be the EAST 51 Department Store, operated by Darwish Holding, mostly a multibrand concept. The first East 51 Department Store has been operating since 4 years ago in a downtown location. As a novelty, the East 51 within Lagoona Mall will include the franchise of Parisian concept store Maria Luisa.
High end IT, technology and sound brands will also be open, including Apple, Bang Olufsen, Lowe etc. As the ROLEX official distributor in Qatar, Darwish will open a monobrand of the luxury watch brand on the first floor, near the entrance of the East 51 Department Store.
Despite several rumours, none of the major international luxury brands will open stand alone mono-brand stores in the Lagoona Mall, mostly due to the mix as well as a lack of a luxury shopping experience. Mention should be made that the mall also includes a Carrefour supermarket and several other medium level fashion brands.