Lacoste opens new store concept in London at Westfield White City

Lacoste has unveiled a new global store concept at Westfield White City today and is marking the occasion with an exhibition marking the French premium lifestyle brand’s heritage.

The concept has been designed to “elevate and reflect a stronger brand identity” for Lacoste and the UK has been chosen as the location for its debut due to the continued growth the brand has seen in the market over the past five years. It will be rolled out globally throughout 2017.

“The new Lacoste store is designed to create a unique human and customer experience. Twinned with our new brand campaign, they form strong pillars to aid in our premiumisation strategy of the brand,” said CEO Thierry Guibert.