La Rinascente department store in Milan completes renovations aimed at luxury repositioning

Italian department store chain LA RINASCENTE has recently completed its 18 month renovation of its flagship store in Milan, aimed at repositioning the store at a luxury level. The fourth floor of La Rinascente Milan now welcomes luxury women’s brands, with corners, such as Emilio Pucci, Marni, Kenzo, Valentino, Vionnet, Rochas, Costume National, Nina Ricci etc.

La Rinascente, Milan

The unveiling of the new fourth floor designed by Nendo, the studio led by famed architect Oki Sato, comes few months after the presentation of the new third floor of La Rinascente Milan which features shoes and bags (ex. Giuseppe Zanotti, Valentino, Bottega Veneta, Lanvin etc. La Rinascente is currently owned by Thai based Central Retail Corp.

adapted from WWD