LA PERLA proceeds with major expansion plans in Eastern Europe and Asia

Italian luxury apparel and lingerie brand LA PERLA advances its expansion in Asia, while strengthening its presence in Europe, with the opening of 19 new flagship stores.

Retail development will occur thanks to strategic franchising partnerships with prestigious local luxury products distributors and through direct openings in strategic markets.

The recent opening in Shanghai at the Peninsula Hotel, followed soon by Plaza 66 and Beijing’s Shinkong Mall, are particularly important in view of the aggressive plan to open a dozen stores in the mainland China’s “second-tier” cities by 2015. In addition the entry in the Indonesian market is expected in October, with a store at Plaza Senayan in Jakarta, followed by a second one in 2012 in Plaza Indonesia. In Korea an agreement has been reached with the prestigious Shinsegae department store to open, from September, two La Perla corners in Seoul, an important key luxury market with a great potential for the brand.

These developments will underpin the existing brand presence in Asia which can now count on 22 boutiques, of which five in Hong Kong and four in Singapore, including the latest flagship store at Marina Bay Sands.

Europe has not been left behind, as the company is strengthening its network through a reorganization of its presence in Eastern Europe and expansion into new highly potential markets. Thus, La Perla Boutiques have been opened in Warsaw, Prague, Zagreb and Ljubljana, while a store in Almaty, Kazakhstan, is scheduled in October, the first step of penetration plan in the Central Asian Republics (Azerbaijan, Turkmenistan and Uzbekistan).