La Perla opens store in Paris with new concept

Italian lingerie house of La Perla opened today its new store in Paris on Rue Grenelle in the chic district of Rive Gauche. The new La Perla. The new store which is spread over three floors was designed by Roberto Baciocchi and reflects the latest retail design concept of the brand. The new La Perla store  features all lines of the house, including ready to wear,  lingerie and swimwear. The new store also includes the high-end three collections which can be personalised the Maison Gold Edition, Filigrane Collection and the Cristallo Nero Collection.

Since 2013,  La Perla has embarked on an ample global retail expansion and luxury re-positioning strategy under its new owner, Italian entrepreneur Silvio Scaglia.