La Perla opens new store in Ginza, Tokyo

La Perla has opened a new boutique in Tokyo’s Ginza district, just a few months after the opening of the Aoyama flagship store.

The design project was entrusted to the acclaimed Italian architectural studio, Baciocchi Associati, Spread across 200 sqm on two floors, the Ginza boutique is inspired by classic Italian architecture, reflected in the store’s five-arch façade covered in golden metallic mesh. The use of golden mesh continues throughout the space and is evocative of the delicate weave of tulle.

The interior design reflects an elegant style, with refined shades of amethyst used on the rugs and the velvet panels that cover the walls. Garments are displayed in transparent cases, on gilded metal hangers, on mannequins housed in caged structures or presented to customers on velvet-lined trays.