La Perla opens new flagship store in Milan on Via Montenapoleone

Luxury lingerie label La Perla has opened a new flagship store on Milan’s Via Monte Napoleone. The brand shifted location to a bigger and better unit on the prime shopping street, taking the chance to introduce a new look concept to the city.

Designed by Baciocchi Associati, who have been overseeing La Perla’s store design for the last four years, at 2582 sq ft the space is double the size of the brand’s previous store on the street and provides the space to showcase the recently launched ready-to-wear collection.