La Perla opens flagship store in Beijing, with new retail concept

Italian luxury lingerie and ready-to-wear house of La Perla opened this week its brand new flagship store in Beijing, a store that reflects the new global retail concept of the brand. The new La Perla store is situated within the Shinkong Palace Mall in Beijing and covers 180 sqm, featuring lingerie, swimwear and ready to wear.  Supermodel Cara Delevingne fronts the image of La Perla SS 2014.