La Perla launches Made-to-Measure line

After the recent launch of its new men’s collection at Pitti Uomo, Italian luxury lingerie house of La Perla pursues its development strategy, launching a new ultra-luxury line ‘La Perla Made To Measure’ which embodies Italian sartorial tradition, craftsmanship and the know-how of the feminine silhouette.

The new luxury offering of La Perla will also comprise of La Perla Maison Collection Gold Edition, La Perla Filigrane Collection and La Perla Cristallo Nero Collection lines.

The new line will be available selectively at flagship stores which feature the new new retail store concept by architect Roberto Baciocchi – Milan (Via Montenapoleone) and London (Sloane St), followed gradually by the mono-brand stores in Macao, Hong Kong, London (Old Bond t), New York (Madison Av), Shanghai and Paris (Faubourg Saint-Honoré).

La Perla new ‘Made To Measure’ line