LA PERLA cuts prices and rationalizes collections

Reputed Italian lingerie houseLA PERLA announced this week that it will cut prices and reduce the number of its collections. There will be three main lines: premium line La Perla which will include the Black, Limited and Bridal lines; LA PERLA studio line which will include the Glamour and Malizia lines; Villa Toscana line specialized in corsets. By making the production process more efficient, LA PERLA intends to cut prices by up to 25%.

In Eastern Europe, the LA PERLA boutique in Bucharest was closed earlier this year and it is still represented in monobrand locations in Budapest and Sofia.