Kering to renovate historic headquarters of Boucheron in Paris
Kering Group intends to start renovating the mansion at 26 Place Vendôme, which has been the Boucheron‘s most emblematic boutique since 1893, and has filed for a building permit from the appropriate authorities at Paris City Hall. This prestigious address lies at the heart of the brand’s history, Frédéric Boucheron having chosen this exceptional location to showcase his creations. The building was aptly coined the ‘mansion of light’ by its illustrious neighbours, because of the way the sunlight falls on the building from morning to night. Boucheron thus became the first contemporary jeweller to open a boutique in Place Vendôme, which has since become the cradle of high jewellery.
Led by Michel Goutal, Chief Architect for Historical Monuments, this project aims to highlight the architecture and original volumes of the building, which was initially named the ‘Hôtel de Nocé’, part of which is listed as a historical monument. The renovations will be fully compliant with all current standards, particularly in terms of the environment, in accordance with the Group’s own long-term commitments to this cause.