Kering Eyewear to introduce eco-sustainable materials

Bio-on announces a partnership with Kering Eyewear to develop new materials based on Minerv PHAs, the revolutionary bioplastic which is 100% natural and biodegradable. “This is the first time in the world that a company in the eyewear industry  has decided to carry out  research with our biopolymers” explains Marco Astorri, Chairman and CEO of Bio-on.

Kering Eyewear’s aim is to make an active contribution to the development of an innovative and sustainable business model, providing its team of designers with a series of cutting-edge materials to broaden their creative possibilities, setting new trends in the luxury and sport & lifestyle segments. Researchers from the two companies will collaborate to design, certify and put on the market new eco-sustainable materials to be integrated with the use of cellulose acetate, one of the most common materials used in the majority of the eyewear products on the market to date.

All PHAs bioplastics (polyhydroxyalkanoates) developed by Bio-on are made from renewable plant sources with no competition with food supply chains. They guarantee the same thermo-mechanical properties as conventional plastics with the advantage of being 100% eco-sustainable and naturally biodegradable.

“We are proud to be the first in the world to use our PHAs biopolymer together with such a prestigious and internationally renowned company as Kering Eyewear. Thanks to this collaboration, we are launching a new era in the eyewear world” says Bio-on Chairman and CEO Marco Astorri. “The union of creativity and technology will give rise to items with absolutely innovative characteristics. Our laboratories and scientists will develop a vast range of new formulations, giving free rein to the creativity of the most discerning designers.”

“The partnership with Bio-on represents a tangible sign of Kering Eyewear’s attention to sustainability and its desire to bring innovation to a consolidated industry. In our Group,” explains Roberto Vedovotto, Chairman and CEO of Kering Eyewear, “we strongly believe that ‘sustainable business is smart business’. The materials developed by Bio-on, 100% natural and biodegradable, will be a revolution in the eyewear industry and completely dovetail our unique approach to the market, as well as our desire to offer increasingly high quality and innovative products. In the luxury sector, sustainability and environmental awareness are no longer an option, they are a must.”

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