Karl Lagerfeld launches print magazine
Karl Lagerfeld is launching a “satirical broadsheet.”, a printed paper in 150,000 copies titled The Karl Daily which will be distributed in Europe and Asia. In an interview to WWD, Lagerfeld said: “I’m a paper freak.”, adding “Somebody in the 18th century once said, ‘I’m reading because I don’t want to think’. ”I read because I like to read, not because I don’t want to think.”
Referring to glossy magazines, he said ”sometimes they are too big, they come in boxes and things like this. No, a book has to be easy to open and you don’t have to be a bodybuilder to lift it. I like books I can read in bed. Those big tombstones would kill me.”. As for social media, Lagerfeld says: ”What I hate most in life is selfies.”
The first issue The Karl Daily which will be available from September 20th will be distributed in Paris, London, Munich, Berlin, Amsterdam, Antwerp and Zurich. The paper will feature street style pictures, visuals of the KARL label. An online version will also be posted online.