Karl Lagerfeld launches collectable beauty line with ModelCo

Karl Lagerfeld will develop a line of color cosmetics with the award-winning beauty brand which will be launched in early 2018, and named Karl Lagerfeld + ModelCo.  The products will be sold in Lagerfeld’s worldwide store chain and on Karl.com; as well as in ModelCo’s own Internet network and in top-tier cosmetic retailers worldwide. Lagerfeld boasts over 80 international mono-brand sales points, while Karl.com currently reaches 96 countries.

Founded in 2002, ModelCo is noted for its innovative approach to beauty.  The Sydney-based company is the brainchild of Shelley Sullivan, a former model agent who targeted a market for clever, quick-fix, multi-purpose, beauty products, designed to make women look effortlessly beautiful.

In 15 years, ModelCo has created over 250 products, including path-breaking Lip Lights, featuring LED lights that automatically activate when opened. Moreover, the company tests each new product in Australia on models, not animals, earning them support and approval from People for the Ethical Treatment of Animals, PETA. Oddly enough, its key business line is very much tanning products, something of an innovation for the pale faced German designer famed for putting white powder in his ponytail of 40 years.

Karl Lagerfeld

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