John Varvatos opens in London its largest store globally

American menswear designer John Varvatos opened in London’s Conduit Street its biggest store to date, covering 10,000 square-feet The new London store features all of Varvatos’ lines, including its sportswear range Star USA and his ongoing footwear collaboration with lifestyle brand Converse.

The store’s three-levelled retail space features the designers own personal style and offers a mix of vintage memorabilia such as records for sale in its basement.Varvatos has also created several pieces that are exclusive to the brand’s new London store, including limited-edition leather jackets and tailored made designs.

John Varvatos is set to continue expanding in Europe with anoher store in London as well as stores in major capital cities such as Amsterdam, Copenhagen and Paris.

John Varvatos new store in London, Conduit Street