John Lobb celebrates new Creative Director with stunning viral campaign
A Singular Journey is the story of Britain’s most esteemed shoemaker, John Lobb, and the epic journey he undertook by foot from Cornwall to London in 1851.
In 1851 a farmer’s son by the name of John Lobb set foot on what was to become an exceptional journey of accomplishment. Aged 22, Lobb left his home in rural Cornwall and walked to London, carried only by his handmade boots.
Directed by Lisa Gunning, the film depicts a young John Lobb venturing through the rugged Cornish countryside until he eventually reaches the city. The film’s title; A Singular Journey, represents not only this epic adventure, but the life of John Lobb himself.
The film opens with a map of Cornwall as it would have looked in the 19th century, introducing the villages Lobb journeyed through on his travels, many of which have informed the names of new styles in the Autumn | Winter collection.
The voiced poem, commissioned especially for the film, is written by Cornish poet CP Nield and represents that of an older John Lobb looking back at his life.
A Singular Journey
I am the stranger. The path is my story.
I walked the twisted miles towards my dream.
I walked the grey path of shadow and glory.
The granite moorland and the moorland stream.
I walked the twisted miles towards my dream,
Undaunted as I climbed hope’s granite tor.
The granite moorland and the moorland stream,
They drew my steps towards a distant shore.
Undaunted as I climbed hope’s granite tor,
I saw far clouds of lightning at the dawn.
They murmured I would walk for evermore.
Born with no future, my future was born.
By CP Nield.
The John Lobb Autumn | Winter 2015 collection, the first by new artistic director Paula Gerbase, celebrates the legacy of John Lobb’s heroic walk.
Watch the John Lobb film here: https://vimeo.com/137580270