Jil Sander debuts new retail design concept at its renovated store in Berlin
Jil Sander has implemented a new retail design store of its store in Berlin on Kurfürstendamm. The new concept has been designed in collaboration with Andrea Tognon Architecture.
The store had to reflect the philosophy of the brand, modern clean lines that are consistently structured whilst keeping easy flexibility within tailoring. The store it’s self is spatial planned to provide effective functionality based on geometrical forms of square and rectangles interplaying with more fluent shapes.
The materials used reflect contemporary luxury such as 3D printed resins made from scraps of marble bring elements of eco thinking through the process. There are also polymeric based shelves with crystals, also note the blu sky marble Azul featured on the floors, handles as well as the table.
When it comes to framing the accessories they have used a wonderful brass bronzed colour in jewel-shaped tables, whilst the clothes are presented within steel frames providing a geometric installation. Lighting is as always essential in creating atmosphere the ceiling here is a geometric installation made from solid brass rods that allow the natural ambient light to mix seamlessly.
Jil Sander will be gradually introducing its new retail design store concept at all its 53 stores which it operates worldwide.