Jean Paul Gautier announces affordable fashion line for Japan

French couturier Jean Paul Gaultier, whose label is wholly owned by Spain’s Puig Group is set to release his affordably priced collection for the Japanese retailer Seven & i on October 1st.

According to WWD, the line, which was first announced in March, includes a trench coat and striped boatneck jersey tops. The collection will be available in the company’s Ito Yokado, Sogo and Seibu stores, while an online portal will allow customers to pick up their purchases from 7-Eleven convenience stores.

Seven & i is also planning the launch of a new brand called Sept Premières, with Gaultier’s designs to be featured in a capsule collection within the range and other designers expected to design future collections.

Last year, Jean Paul Gaultier terminated his ready-to-wear business focusing exclusively on ready-to-wear and his highly lucrative fragrances business.

Jean Paul Gaultier Haute Couture SS 2015