James Franco, the face of Coach’s first men’s fragrance

Coach has announced American actor James Franco is the face of its new fragrance, Coach For Men, which launches in September. The partnership is one between the fashion house, Creative Director Stuart Vevers and James. Stuart said of James’ appointment, ‘He represents so many of the references I’ve used at Coach – references of American style that resonate around the world.’

James Franco for COACH

 

 

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