Jaguar Land Rover launches bespoke unit
Jaguar Land Rover is creating a special unit of crack engineers, designers and automotive specialists who will be dedicated to building special commissions, bringing classics back to life and creating the classics of the future.
The new division will be focused on creating truly bespoke commissions and on performing perfect nuts-and-bolts restoration work on customers’ classics to elevate them to concourse condition.
Special Operations will also be responsible for creating halo cars — vehicles that push the boundaries in terms of speed and performance or the definition of comfort — and, as an extension, building limited-run collectors’ editions of cars across both brands.
The new division will be home to a team of over 150 specialists and will be housed in a specially built technical center which will include a customer commission suite for helping clients bring their bespoke ideas to life.