Jaguar and Land Rover, Made in China
Last week, the Chinese government gave Tata Motors and its joint-venture partner, Chinese automaker Chery Automobile, the green light to start building cars in China. The Jaguar and Land Rover brands are the keys to Tata’s new joint venture with Chery, which is planning a factory near Shanghai with a capacity of 130,000 vehicles a year. The new joint venture will be headquartered in Changshu, near Shanghai. It will be opened in phases: Land Rover SUVs will be produced initially, and Jaguar cars at a later stage. China’s auto market has cooled considerably from the 50%-plus growth rates it regularly posted just a couple of years ago, with the exception of the luxury sector.