Jaeger-LeCoultre Philippines reopens flagship in Manila at Makati

Jaeger-LeCoultre Philippines has reopened its flagship store in Ayala Center’s Greenbelt 5 in Makati. “It’s not a store, it’s a boutique with an experience,” says Jaeger-LeCoultre Southeast Asia/Oceania MD Maxence Kinget. “For us it’s very important there is emotion and discovery, the two key mindsets when we designed the boutique.”

Lucerne started distributing the Swiss luxury-watch brand in the Philippines in 2000, opening the first boutique at Greenbelt 5 in 2008. Lucerne MD Emerson Yao was at the relaunch along with Kinget.

Photographs in the 40 sqm boutique tell about the brand’s 184-year heritage, and behind the display cases is a cozy space where staff members can sit with clients at a desk for a closer look at the watches.

Meanwhile, Lucerne has just opened L’Atelier Lucerne at Shangri-La at the Fort, which includes a corner for Jaeger-LeCoultre. The brand’s watches are also available at Lucerne showrooms.