IWC opens new store in Los Angeles

Swiss luxury watchmaker IWC Schaffhausen has opened a new flagship store in Beverly Hills at 329 North Rodeo Drive. Inspired by the 1920s Art Deco popular during the Golden Age of Hollywood, the boasts period light fixtures, cases made from polished zebra wood and a VIP lounge. The new store covers 2,366 sqf on two floors.

To celebrate the new opening, IWC has launched a 250-piece limited-edition of The Big Pilot’s Watch branded ”Boutique Rodeo Drive”.

IWC Rodeo Drive store