IWC opens new store in Geneva at Rue du Rhone

The new IWC boutique in Geneva is located on the ground floor of the Globus building at 48 Rue du Rhône. It has an attractive layout with sales and lounge areas on different levels. The interior features the typically elegant IWC design, with soft beige tones, dark wood accents, glass and natural stone, and, with 100 square metres of space, offers enough room for an in-house watchmaker, who will be on hand to assist customers with any technical matters.

To mark the occasion of the opening, IWC is launching a special-edition timepiece that is limited to 50 watches. The Portugieser Chronograph Rattrapante Edition “Boutique Genève” (Ref. IW371221) takes up the tradition established by the first Portugieser Chronograph Rattrapante, introduced by IWC in 1995.