IWC opens flagship boutique in Rome, Italy

Swiss luxury watchmaker IWC has recently opened its first flagship boutique in Rome, Italy. Covering 40 sqm, the new IWC boutique in Rome is strategically situated in the prestigious Piazza di Spagna in the heart of the Italian capital. Characterized by a big screen, IWC Schaffhausen’s new window display concept uses  moving images to illustrate the themed worlds that accompany the  individual watchfamilies. Apartfrom the comprehensive watch collection, customers will find another major attraction – a range of editions  exclusively available at IWC boutiques.

IWC flagship boutique in Rome at 28 Piazza di Spagna