IWC opens flagship boutique in Rome, Italy
Swiss luxury watchmaker IWC has recently opened its first flagship boutique in Rome, Italy. Covering 40 sqm, the new IWC boutique in Rome is strategically situated in the prestigious Piazza di Spagna in the heart of the Italian capital. Characterized by a big screen, IWC Schaffhausen’s new window display concept uses moving images to illustrate the themed worlds that accompany the individual watchfamilies. Apartfrom the comprehensive watch collection, customers will find another major attraction – a range of editions exclusively available at IWC boutiques.