IWC opens first boutique in London in Mayfair

IWC Schaffhausen has unveiled its first UK boutique on London’s New Bond Street in Mayfair, just in time for the last weekend of Christmas shopping. The new address follows the recent launch of 20 new Portofino Midsize models, as well as a new boutique in Miami.

The new two-storey, 90 m² site, features Art Deco elements throughout, making it entirely unique in comparison to other IWC boutiques worldwide. IWC’s signature monochrome colours are complimented by piano-finished Macassar wood, polished stainless steel, Carrara marble and luxurious carpets, while a new lighting concept by renowned French lighting designers ‘Ponctuelle’, ensures all timepieces are perfectly lit.