Itochu, ready to sell Mila Schön to Anteprima?

Japanese group Itochu Corporation, which controls the fashion house of Mila Schön, is rumored to be in talks with Japanese fashion company Anteprima, for the sale of the Italian brand. Itochu Group bought Mila Schön in 1993 and has since expanded its retail unit with the exclusive distribution rights, in Japan, for Cacharel and Derek Lam.

Last July, Itochu announced its intentions to operate directly Mila Schön, thus terminating the licensing agreement with New AnticaGroup. It is not clear whether Itochu could be considering the sale of the Italian label to Anteprima or solely discussing a licensing agreement.

Itochu Group is the master franchisees of upscale F&B brands Dean&Deluca and Le Pain Quotidien in Japan, while it also holds the exclusive distribution rights for Converse.

Mila Schön Spring Summer 2015