Italian jeweller DAMIANI opens first boutique in India

Italian jeweller Damiani confirmed the inauguration of its first boutique in India, in the capital of New Delhi. The mono-brand Damiani boutique will open next November at the Oberoi Arcade, the shopping gallery of the Oberoi Hotel in New Delhi. The company aims for an exclusive luxury positioning in the Indian market, banking on its Italian heritage and craftsmanship. The company also indicated it is seeking a second location for a mono-brand boutique in Mumbai.

Other major international luxury jewellery brands with mono-brand store representation are Cartier and Chopard. Italian jeweller BVLGARI, now owned by LVMH, has recently ended a local partnership and closed its mono-brand store in Mumbai.