Italian fashion houses seem to have found the ideal creative direction during crisis

With the occasion of the recent Milan Fashion Week, the majority of Italian fashion brands have been praised by the international media and buyers for finding the ideal creative direction during the current challenging economic environment. Here are the comments of the most important luxury department stores:

”The Milan collections felt more commercially relevant than in recent seasons” – Jennifer Wheeler, Vice President of Designer apparel at NORDSTROM (U.S.A.)

”Overall the Milan collections reflected an upbeat mood, with designers focusing on what they do the best” Coleen Sherin, fashion market director SAKS FIFTH AVENUE

” There was plenty to love in Milan this season with the amount of colour and print. There is much more of a focus on femininity … Transparencies look particularly beautiful…There is also this sportif idea which we saw in many collections” Ken Downnin, Vice President NEIMAN MARCUS

”There was an intellident balance of commercial consideration with editorial content” Linda Fargo, BERGDORF GOODMAN

”There are well defined trends, which is a positive sign, as this is the customers need in difficult moments when they are disoriented” Tiziana Gardini  LA RINASCENTE (Italy)

”There is far less ostentation in Milan collections. People are very price sensitive and and looking for value for money” Erin Mullaney, BROWNS (UK)