Is Eastern Europe a viable market for luxury writing instruments?
Italian luxury writing instruments manufacturer TIBALDI is one of the latest to enter the Romanian market. Market leader Mont Blanc is already present in more than 5 locations with dedicated corners. Mont Blanc is closely followed by Cartier, Omas and Montegrappa, all brands being well represented in most of CEE countries. Although highly dependent on the level of education of its clients, luxury writing instruments are becoming a statement for the bearer.
Made to order market is also extremely important for these brands, for instance, Montegrappa limited edition engraved with the map of Romania which has been an official gift by local authorities at major conferences.
It is our belief that, in spite of the current challenging economic situation, the writing instruments markets will continue to grow long term. www.tibaldi.it