Introducing the new TAG Heuer Connected smartwatch

The new TAG Heuer Connected smartwatch takes the shape of a modern TAG Carrera, with a 46 mm case made of grade 2 titanium, complete with titanium buckle. The black rubber strap may be swapped to a host of different colors, and the watch looks and feels very much like any other TAG Heuer watch.

The watch features three different TAG Heuer faces – a true chronograph, a three hander, and a GMT – and the chronograph works by tapping the screen once to start and stop, and twice for resetting. It is important to note that this is not a hybrid at all, but rather a true smartwatch. There is nothing mechanical about it.

The price of the Android powered TAG Heuer Connected smartwatch is $1,500 and it is available in the U.S. at TAG stores and online. A sensible approach is that after the two-year plan on the TAG Heuer Connected watch is up, any owner may trade it in to a TAG retailer, and for an additional $1,500, receive a mechanical Carrera in its place.