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Inter Parfums acquires Rochas from P&G

Inter Parfums Inc. has acquired the Parisian house of Rochas for $108 million from Procter&Gamble. The new owner aims to unify both the fashion and the fragrances divisions of the French house, thus providing pr0viding the opportunity to create a coherent aesthetic and business strategy for the brand.

Rochas Spring Summer 2015

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