Innovations – growing competitive advantages for luxury hotels

PENINSULA Beverly Hills

First introduced by select PENINSULA Hotels, one of the leading luxury international chains, the 24 hour check in / check out service is bing embraced as an essential competitive advantage by many other luxury hotels. THE ADDRESS Hotels in Dubai offers a total 24 hour stay, with check in and out at any time for guests opting for suite or club rooms.

The RAFFLES Dubai hotel provides a 24 hour check in and check out service in an effort to enhance the experience of guests staying in any of its suites. The service is looking to accommodate residents flying into the city during the night and will enable guests staying in a suite to check in and out at any time of the day or night without incurring additional charges. The convenience of having the room ready for check in at any time is also offerred by American luxury hotel chain MONTAGE.

CAMPBELL GRAY Hotels offer pure bio toiletries in the bathrooms at all its international locations. The toiletries are produced by British bio active skincare specialist REN.

American premium hotel chain KIMPTON offers organic menu options for snaks and drink for minibars at many of its locations (Dallas, Miami, Chicago etc). MANDARIN ORIENTAL Hotels offer organic snacks and drinks in the minibars at most of their international locations. Some of the flagship Mandarin Oriental locations such as London, Tokyo and New York offer pure essential oils on turndown and in the bathrooms.

The newly opened ARMANI HOTEL Dubai has replaced concierge, guest relations and front office services with ”lifestyle managers” each taking care of designated guests providing all necessary assistance during their stay. A similar service called ”Aura Managers” was implemented last year by the hip design chain ME by MELIA owned and operated by Spanish hotel chain MELIA. Unlike at Armani Hotel, the Aura Managers only provide concierge and guest relations services.

LE RICHEMOND, the Rocco Forte Hotel in Geneva introduced earlier this year the first ”watch butler”. In addition to giving guests access to the expertise of timepiece connaisseur Pierre Jacques, they also have the opportunity to browse a list of primarily Geneva-manufactured watches from which they may view pieces upon request. Jacques, who is also the head of Les Ambassadeurs watch boutique, will be available for private appointments with guests at the hotel or at his boutique where they will be transported in a limousine.

The recently opened TRUMP SOHO New York hotel is offering luxury wardrobe storage & management service for frequent guests. Garde Robe’s elegant valet service allows Trump SoHo New York owners and guests to keep their clothing and personal items in New York rather than travel with luggage on each visit.

All these novelties seem not only to generate attention through intense PR but are also likely to make a difference for discerning travellers worldwide who are becoming at the same time more demanding and more price sensitive.

Oliver Petcu