India set to become largest men’s luxury jewellery market in the world

In a recent report by Euromonitor International, India has overtaken the US to become the third-largest men’s luxury jewellery market worldwide, India’s men’s jewellery market being estimated at $194.4 million with a growth estimate of 36.4% in 2012. Interviewed by Hindustan Times, several Indian jewellery retailers have summed up that Indian men are more comfortable wearing different types of jewellery from rings and bracelets to chains, studs etc. Some of the retailers highlighted the metrosexual trend among Indian men, who pay more attention to skincare and the way they dress and accesorize their outfits.