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ULYSSE NARDIN launches revolutionary luxury mobile phone

Opportunities 11 March 2010

Ulysse Nardin The Chairman

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''The Chairman'' is the world’s first luxury hybrid smart phone produced under the marquis partnership between Ulysse Nardin, an industry leader in mechanical timepieces, and SCI Innovations, a pioneer in hybrid cell phone technology. A fusion between the historical, mechanical art of watch-making with modern technology, the Chairman revolutionizes the luxury mobile phone marketplace. A first for the mobile phone industry, the Chairman shares common visual DNA with Ulysse Nardin timepieces. Many of the iconic design elements that make Ulysse Nardin timepieces so unique are incorporated into the design of the Chairman including the distinctive Ulysse Nardin mechanical watch rotor, the utilization of signature Ulysse Nardin colors and precious metals, as well as the application of black rubber on the reverse of select Chairman smartphones - reminiscent of the black rubber strap of many Ulysse Nardin creations. The concept which will be presented at BASEL WORLD exhibition this March is already attracting criticism especially from fellow watch manufacturers which see their industry already deeply threatened by mobile phones. More and more consumers of all ages and walks of life check the time on their mobile phones, many having even given up on wearing a watch. Elite Traveller

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