Increased competition among pharmacies makes Romanian market most sophisticated for natural beauty products
Increased competition between the main pharmacy chains Sensiblu, Help Net, Centrofarm and Catena, each with hundreds of locations in the capital city of Bucharest and the major cities, has put pharmacies in a position to strive to offer the best and most original range of products.
Since mainstream brands such as Vichy or Avene are available in all pharmacies, each chain has ensured it commands a mix of premium natural cosmetics: Sensiblu – L’Occitane, L’Erbolario and soon Melvita; Centrofarm – Caudalie, Nuxe and Help Net – French Save Organic, Druide, Harbor / Bach Flowers. From the natural Canadian line of Druide made of goat milk, the exquisit vinotherapy of French Caudalie to Italian Harbor / Bach Flowers. Each chain has been striving to secure exclusive distribution for its lines, thefore being able to ensure ideal representation and merchandising.