IAN SCHRAGER launches PUBLIC hotel brand

Luxury design hotel pioneer Ian Schrager, who helped MORGANS Hotels rise to fame is now launching PUBLIC Hotels, the very opposite of the hip hotel culture. The first PUBLIC Hotel opens in Chicago in September and here are some of the unique features of the hotel:

RESTAURANT: Famed chef Chef Jean-Georges Vongerichten will take over the hotel’s legendary Pump Room. It’s undergoing an extensive renovation that’s aimed at recapturing the glamour of the 1930s and 1940s, but with a modern twist.

LOBBY: The lobby will serve as a social hub for guests and the community from day to evening, with distinct purposes varying by time of day.

SNACKS: At the front desk, you’ll be able to customize your hotel-room mini-bar. You’ll also find a "grab and go" with snacks, toiletries and other items available 24 hours a day.

LIBRARY: You might want to retire to the "Library" to grab dessert, and off of the Library is the candle-lit "Backroom," which doubles as a private screening room whether for poetry, performances or video installations.

As stated on the hotel website, the “fundamental attributes” of the brand are “innovative, sophisticated, authentic style”… “spot-on, personalised empathic ‘essential’ service”… and “lasting comfort with complete functionality, all at a tremendous value”.

Upcoming PUBLIC Hotels: New York, Los Angeles and London.