Hyundai Motor announces an all-new global luxury brand – Genesis

Hyundai Motor has announced an all-new global luxury brand – Genesis – that will deliver ‘human-centered’ luxury through a range of new models that feature the highest standards of performance, design and innovation

The name ‘Genesis’ hints at the new values and standards that the brand will bring to the global luxury car market. Initially on sale in the Korean, Chinese, North American and Middle Eastern luxury car markets, the Genesis brand will expand its reach to Europe and other parts of Asia as the model range grows to full strength.

It is very likely that the first of the new Genesis luxury cars will be a variation of the Hyundai Vision G Coupe Concept, one of the best looking luxury cars.